Experiential is the new rock and roll

The 1990s was a great era for extending IP into the real world and fan experience. Now experiential is making a comeback in the post AI era.

Experiential is becoming cool again and we are here for it. There are some amazing example over the past few years coming out of Covid. However in the 1990's it was a epic time for the sector and I think we are seeing a renaissance in an age of digital super abundance and AI slop.